Founder Christina came to me as she was expanding her psychology practice, requiring a full rebrand of her business. Together we came up with a new name, and I created a fresh visual identity to represent all-encompassing care. As a mental health & wellness provider, her new branding reflects the genuine care and support clients will receive at Arch Psychological. I designed a logo that illustrates both the Therapy & Evaluations sides of the practice, and built a website that is welcoming and easy to navigate. Calming blues & nature imagery reinforce a peaceful state of mind.