Retail Campaign

Reebok: #PerfectNever

Campaign for Reebok featuring Haylie Duff. Part of the #PerfectNever promotions, this series is inspired by Haylie’s positive attitude as a working mom focused on living a balanced, healthy life. Working with Roundhouse Agency in Portland, OR, I helped manage this campaign from concept through completion. I’m proud to showcase that Perfect Never applies to all women.

A woman in athletic wear performing a stretch outdoors with a lake and mountains in the background, promoting Reebok Women's Collection at Academy Sports + Outdoors.
A smiling woman in athletic wear sitting cross-legged on a dock with lake and mountains in the background. The Reebok logo and the text "Find Your Focus" are visible, along with her name Haylie Duff and the hashtag #PerfectNever.
A woman wearing athletic clothing and Reebok sneakers demonstrating a punch pose outdoors with green hills and clear sky in the background.
Gray Reebok running shoes on a wooden floor with promotional text and Reebok logo in the background.
Reebok running shoes placed on dirt ground with a mountain and lake in the background, promotional text about the Reebok Print Run Smooth sneakers.
A woman exercises outdoors near a lake with mountains in the background, wearing a gray Reebok tank top and red leggings. The text says 'Find Your Focus,' featuring Haylie Duff, with the Reebok logo and tagline 'Be more human' in the top right corner
A woman in athletic wear stretching outdoors on a wooden bridge with mountains and water in the background, promoting Reebok with the slogan 'Find Your Focus' and featuring Haylie Duff.